Category Archives: Apple Store

Apple Senior Vice President of Retail John Browett Knows How To Fix Everything

Apple Senior Vice President of Retail John Browett Knows How To Fix Everything

Recently it came to light that the newly appointed Senior Vice President of Apple Retail John Browett (the successor to Apple Retail’s Godfather, Ron Johnson) had planned on gutting the staff at most of the Apple Stores around the world in a conceited effort to make a name for himself and save the $100 billionRead More >

The Flawed Premise of the New Apple Genius Ads

The Flawed Premise of the New Apple Genius Ads

This week Apple released a series of new TV ads promoting the Apple Store’s Genius Bar. The blogosphere has weighed in with reactions to the ads that vary from negative to very negative. I’ll agree that this round of ads aren’t my favorite, but not for the same reasons others have given so far. AsRead More >